Need to write a great blog post, but today creating the actual content feels like pulling teeth? Let me help! I’ve created 5 blog post templates in Word that will walk you the process of creating a meaningful, engaging blog post even if you are starting without the slightest idea of what to write. The templates also include tips on organization for SEO, writing prompts for each section of the outline, and more. Click here to download this bundle of 5 editable blog post templates in Word format.
Creating great blog posts for your business can be tough
And if you’re not a full time blogger and you’re just writing “in your free time” (lol) in order to build your business’s brand and improve your search engine rankings, it’s a whole lot harder.
That’s because business blogging is both a science and an art; it’s kind of like creative writing, but research and fact based, and must include technical tactics and strategies for SEO that creative writers never have to think about.
And when you’re approaching a new blog post at the end of a long day or week running your business, it is simply really hard to make the magic work just like that.
At the same time, writing meaningless posts that just regurgitate the latest content in your industry won’t do much for your brand or a sustainable SEO strategy either. So how exactly are we non-full-time-bloggers supposed to build a solid blog strategy without losing our minds?!
Blog post templates can really help
Templates are a great place to start when you are sitting in front of WordPress and drawing a complete blank. (I’ve been there too many times to count!!)
Starting with a writing prompt or an outline already on the page means your brain has to work a little less hard on things that aren’t as important as the actual writing, which means you will have more brainpower to focus on creating great content.
Hubspot offers 5 free blog post templates and Smart Passive Income has a great list of blog post topics to pick from. And this infographic from Social Triggers is super helpful as well. I also love this beautiful (and a little sassy) infographic from By Regina on creating a share-worthy blog post.
You should definitely take a look a all of these to get ideas for incorporating a call-to-action, advice on writing post titles, topic ideas, and more.
But what if you’re looking for help developing your actual content? You might need a template with a little more guidance than these templates offer. I realized when I created my 21 Day Blogging Challenge that there is a lot of help out there for writing prompts, and a lot of help out there for outlining your blog posts, where to throw in a CTA, etc…but not much that combines both. And for people like me who can’t spend all day in front of the computer blogging, templates that combine writing prompts and optimized outlines can make blogging soooo much more efficient (and fun).
So I created a bundle of 5 blog post templates that you can edit to your heart’s content and use to create high quality, meaningful, well-organized blog posts for your business blog. Each template begins with a different writing prompt and includes a built-in outline with additional writing prompts and SEO tips. Click here to download it and end writers block (this week at least!).
Here’s a little more info on why I think it is so important for business blogs to include meaningful blog posts like these templates:
Is Helpfulness Enough When It Comes To Business Blogging?
Look at any blog these days and you’ll notice a pattern: how to’s, DIY tips, tutorials, helpful links, and information to help people understand something they need to know or accomplish something they need to do.
The theme is helpfulness, and while it’s a wonderful approach to marketing, consumers are becoming completely inundated with “helpful information”.
Meaningful Posts Get Real Engagement
Now look at your Facebook news feed. What kinds of links seem to get shared over and over again? You’ll probably notice another (very different) pattern: while helpful links like recipes and DIY projects are common, the links that get most of the engagement all have one thing in common: meaning.
The Perfect Blog Post Must Be Meaningful – Even For Small Business Blogs
It’s not enough to be helpful these days, because every marketer is trying to be “helpful” and it’s overwhelming to consumers, who, by the way, can smell manipulation behind “helpfulness” from a mile away.
If there’s anything the DIY movement has taught us in the last decade, it’s that consumers have had enough of information, features, and fixes.
They don’t want more things; they want more meaning in their lives.
They don’t want prettier ads or funnier ads; they want an emotional, honest connection to the companies they love.
They are sorting through all the noise and looking for someone who rises above the shouting and the tips and the “sponsored content”.
They want to connect with organizations that actually stand for something instead of being swayed by every wind of trend and opinion.
So why should small business owners care about this shifting dynamic?
Because that’s the direction Search Engine Optimization (SEO) is going too. It turns out that the best way to boost your search engine rankings is to have a website that consumers actually enjoy, explore, and share.
There are no shortcuts to attaining the kind of website and brand people love. But there is one very simple (but hard) way to do it: create meaningful content. And create a lot of it.
That means having opinions and insights and standing by them, even if not everyone agrees. It means taking the time to consider how to emotionally connect with your customers, and then taking even more time to write content that does exactly that.
Like I said, it’s simple, but it’s definitely hard.
Show What You Stand For By Creating Meaningful Blog Content
First, figure out what your values really are
If you don’t start here, your blog posts will either feel fake or will be incredibly difficult to write. Take some time to answer these questions on paper:
- What business opinions and insights do you feel most strongly about?
- What are your non-negotiables?
- What do your competitors do that really make you see red?
- What trends do you see in your industry that really worry you – dangerous things your customers are doing, myths that are becoming more widespread, etc?
This might sound basic, but it’s pretty common to overlook: Before you can create meaningful content, you need to hold (and be willing to share) meaningful opinions.
Chances are, you already do, but you’re afraid to let people know about them and potentially scare off business. Good point. Here’s the thing – you need to explain your opinions in a way that doesn’t condemn or vilify people who disagree. Try to understand where they are coming from, and then patiently explain where they’ve gone wrong.
Trust me, it is more important to take a stand on something than to try to please everyone, which is impossible anyway.
For example, here are some of the opinions held by the Alana Le brand – not every business owner would agree:
- Small business owners (even micro businesses) should take a more strategic, analytical approach to their day to day operations
- The business world should have a lot more respect and appreciation for solo entrepreneurs and work-at-home moms
- Entrepreneurs should pride themselves on working smarter, not harder – 80 hour work weeks should not be a badge of honor
- Success at the expense of your family, health, and sanity is not true success
- Marketing that feels fake and sales-y to you probably is, and you shouldn’t be doing it
What about you? What are some of the opinions held by you / your brand? Take a few moments to make a list. Then use my blog post templates to start creating meaningful, engaging content that reflects those “brand opinions” and gets them out there to your audience! And have fun! 🙂