In 2012, I left my job at a tech startup in Asia to move back to my hometown of Seattle, WA. After six years of helping entrepreneurial ventures thrive in some of the toughest markets in the world, I wanted to start something of my own. I began working as a marketing consultant, helping small businesses with websites and branding.
But I quickly realized that wouldn’t be enough.
My clients needed prettier websites, sure, but what they really needed was help figuring out what to say on those websites. Because that’s the truly hard part, isn’t it? A nice website or a fun image can be designed once and used for months or years; but the real work comes down to creating the massive amount of blog, email, and social media content it takes to draw in the people you want your business or blog to serve.
Today, my business focuses on content ghostwriting, especially for corporate blogs. I’m not currently taking on any new clients, but if you’re curious, you can learn more about my rates here.
BUT if you just need a bit of help so you can make things happen on your own, I like your style! I’ve put together a content marketing shop where you can find some of the blog post templates and planning spreadsheets I use to stay sane.
Content marketing – the endless labor of producing high quality, engaging content to get the word out about your brand – can be exhausting, complex, and frustrating.
This is especially true for entrepreneurs who aren’t blogging full time, and are trying to fit in the blog posts, social media engagement, and graphic design in the narrow margins of their busy day.
If you’ve got a daily stress headache from your content marketing workload, you are NOT alone.
But I hope my blog and resource shop will go a little way towards bringing you some needed sanity, organization, and support in the midst of it all.